If you are currently in the process of designing your business signs, you are probably considering more than one type of signs, placed in multiple locations. The secret to making all your signs, the ones used indoors and outdoors, the ones used on or near your entrance, inside your store or office as well as on the side of busy highways, equally efficient is determining the right size and scale – here are some tips from creative Colorado signs designers.

The Location of Your Signs

Each type of location requires a different approach in terms of sizing. Try to determine the best size based on proportion, not only in terms of the size of the sign, but also based on the typical distance between the persons looking at your sign and the sign itself.

When it comes to the relationship between the location of your outdoor signage and the size of your signs, you might have to take into consideration zoning regulations as well. You might need to tailor your signs to make the compliant with rules regarding the types of messages that can be displayed as well as rules that govern the usage of colors and shapes in a specific location.

The Material Used for Your Signs

Each signage material comes with different physical features – what looks good on vinyl might not look so good on cardboard and so on. Before creating your scalable designs and deciding on the right sizing, research your materials to find the best solution.

The Usage of Colors and Graphics

The colors and the graphic elements used on your signs are also essential. If you want to use the same graphic elements on small and large signs, on signage for indoor spaces as well as on signs located outdoors, the best way is to use bright, strong, saturated colors that look great on any material. Contrast looks great, no matter the size, so use it to create maximum impact – you can either use a light-colored background with bright graphic elements or the other way around.

When choosing your colors, take into consideration the location as well – for example, if your sign will be placed in an area with lots of green vegetation, a sign that is mostly green will blend in and lose impact. The most common and most efficient color combinations use black, white, blue, green and red. To create even more contrast, you can use borders to delimit either the graphic elements that make up your design or to delimit the text from the other design components.

The Usage of Text

Size and proportion are essential for the text component of your signage as well. Whatever the size of your signs, try to limit the amount of text to 15 words, broken in three lines for easy readability. Add important contact information, such as your company name, business address, phone number and company website, your short slogan and a call to action. When determining the right size of your lettering, consider the 10 to 100 rule – you should add 10 inches of letter height for every 100 feet of visibility. In terms of the fonts to use, you might consider using italics and bold lettering, but try to avoid using more than two fonts on the same sign.